Concept

Europe is building a different world for the future generations, promoting a more sustainable consumption, production and lifestyle, through the Green Deal policies and initiatives supporting bioeconomy. Despite these efforts, the large public is often unaware of the real meaning of terminologies and technologies behind the many novelties produced by the bio-based research and industry.
The HORIZON 2020 project BIOVOICES presents “What’s Bioeconomy?”, a brand new book written for your children in order to raise awareness on the sustainable and circular bioeconomy and, in particular, the bio-based products.

Promoted in 10 European Countries in 10 different languages, “What’s Bioeconomy?” communicates scientific sound contents in an easy and comprehensive way to the European families. All the information contained has been validated by experts from academia and industry.

Storytelling

«Follow us to discover the bioeconomy and bio-based products!» is the message given to the reader by Ben and Bea, two siblings living in the World of Bioeconomy, a world where everyone has a sustainable way of life and knows that waste is a treasure, where something new can come out!